Had to pick one reason but really there are many. The flexibility of design, the quality of design, that the theme is constantly updated with new features and means it runs smoothly with WordPress updates, code quality, lack of bugs etc.

Great theme. Been using it for almost two years now on my site and couldn't be happier. Not thinking of using any other theme as it does what I want it to do when I want to update my site.

https://oomphlondon.co.uk/